Use Cases

• Problem: Consider that a blogger writing on trusted platforms such as Medium and other such platforms would like to gain better insights on how which platform provides him with the most readers and what type of content resonates with his audience better. The best way to go about it would be to create a survey and send it to their audiences. But surveys are unreliable, and it does not guarantee the best responses.
  
  Solution: The Catalyst Signals service, in combination with the Cloud Scale component Connections, can implement the ideal solution to solve this requirement.
  
  Implementation of the Solution: All the blogging platforms allow readers to provide their impressions on the published content using a like/dislike button.

  The click of the impressions button can be your Rule trigger.Using the Catalyst Signals service, you can configure the blogging platforms as Custom Publishers.

  You can configure the Zoho Survey or the Survey Monkey or any survey platform as your Custom Service in the Connections component and establish a Connection with them.

  The required survey endpoint will need to be configured as the target Webhook in Signals. The required authentication to authorize data transfer from the blogging service to the survey service will be handled by Connections.

  Now, when a reader leaves an impression on any of the blogging platforms that have been configured as Custom Publishers, the response will be shared with the required survey platform, and this data exchange will be authorized and authenticated using Connections. With the responses received, the bloggers will be able to better analyze their audiences’ preferences.

• Problem: A lot of businesses have access to relevant data curated through diligent market research, but they are unable to leverage it and procure more leads to scale their venture.
  
  Solution: Consider a business that offers a file exchange platform. They have a prospective client that they have successfully managed to onboard. Now, the next step in scaling their business would be to hunt for prospects that match their new client’s sector and pitch them the platform as a solution if the prospects are facing a similar problem.

  An ideal solution to implement this workflow would be to use a legitimate data enrichment service to search online sources and provide the company with a list of businesses that match their target profile. They can then convert this data as leads and upload them to their lead management service, like Zoho CRM. However, if this architecture is not automated, then it could potentially lead to a loss of leads.
  
  Optimize the Solution Using Connections: They can automate and optimize this workflow by making it event-driven. They can configure the data enrichment service as a Custom Publisher in Catalyst Signals. They can configure the required module in Zoho CRM as the target Webhook. They can create a Rule in Signals, where the procurement action of the results in the data enrichment service acts as the trigger event. When this event occurs, the list of companies will be funneled to the required module, and the authentication required to authorize this integration will be automated using Connections.

  This workflow will now ensure the company consistently has a comprehensive list of businesses as their prospective leads.