Zoho Marketing Automation

Following are the default events supported for the Zoho Marketing Automation Publisher:

No. Display Name API Name Description
1 Contact Subscribed contact_subscribed An event is generated when a contact subscribes to Zoho Marketing Automation.
2 Contact Unsubscribed contact_unsubscribed An event is generated when a contact unsubscribes from Zoho Marketing Automation.
3 Email Sent email_sent An event is generated when an email is sent using Zoho Marketing Automation.
4 Email Opened email_opened An event is generated when an email is opened in Zoho Marketing Automation.
5 Email Clicked email_clicked An event is generated when an email is accessed in Zoho Marketing Automation.
6 Email Replied email_replied An event is generated when an email is replied to from Zoho Marketing Automation.
7 Email Bounced email_bounced An event is generated when an email gets bounced in Zoho Marketing Automation.
8 Subscription Preference Updated subscription_preference_updated An event is generated when a contact updates their subscription preference in Zoho Marketing Automation.
9 Field Updated field_updated An event is generated when a contact's field is updated in Zoho Marketing Automation.
10 List Updated list_updated An event is generated when a list is updated in Zoho Marketing Automation.
11 Tag Updated tag_updated An event is generated when a contact's tag is updated in Zoho Marketing Automation.
12 Score Updated score_updated An event is generated when a contact's score is updated in Zoho Marketing Automation.
13 Stage Updated stage_updated An event is generated when a contact's stage is updated in Zoho Marketing Automation.

Last Updated 2025-12-31 12:17:59 +0530 IST

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