---
title: "Zoho Marketing Automation"
url: https://docs.catalyst.zoho.com/en/signals/help/publishers/supported-events/zoho-publishers/zoho-marketing-automation/
description: "List of default events supported for Zoho Marketing Automation."
last_updated: 2026-03-06T16:19:28Z
service: Signals
type: general
---

# Zoho Marketing Automation

Following are the default events supported for the Zoho Marketing Automation Publisher:

<table class="content-table">
	<thead>
		<tr>
            <th class="w5p">No.</th>
			<th class="w20p">Display Name</th>
            <th class="w20p">API Name</th>
			<th class="w55p">Description</th>
		</tr>
	</thead>
	<tbody>
		<tr>
            <td>1</td>
			<td>Contact Subscribed</td>
			<td>`contact_subscribed`</td>
			<td>An event is generated when a contact subscribes to Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>2</td>
			<td>Contact Unsubscribed</td>
			<td>`contact_unsubscribed`</td>
			<td>An event is generated when a contact unsubscribes from Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>3</td>
			<td>Email Sent</td>
			<td>`email_sent`</td>
			<td>An event is generated when an email is sent using Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>4</td>
			<td>Email Opened</td>
			<td>`email_opened`</td>
			<td>An event is generated when an email is opened in Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>5</td>
			<td>Email Clicked</td>
			<td>`email_clicked`</td>
			<td>An event is generated when an email is accessed in Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>6</td>
			<td>Email Replied</td>
			<td>`email_replied`</td>
			<td>An event is generated when an email is replied to from Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>7</td>
			<td>Email Bounced</td>
			<td>`email_bounced`</td>
			<td>An event is generated when an email gets bounced in Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>8</td>
			<td>Subscription Preference Updated</td>
			<td>`subscription_preference_updated`</td>
			<td>An event is generated when a contact updates their subscription preference in Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>9</td>
			<td>Field Updated</td>
			<td>`field_updated`</td>
			<td>An event is generated when a contact's field is updated in Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>10</td>
			<td>List Updated</td>
			<td>`list_updated`</td>
			<td>An event is generated when a list is updated in Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>11</td>
			<td>Tag Updated</td>
			<td>`tag_updated`</td>
			<td>An event is generated when a contact's tag is updated in Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>12</td>
			<td>Score Updated</td>
			<td>`score_updated`</td>
			<td>An event is generated when a contact's score is updated in Zoho Marketing Automation.</td>
		</tr>
		<tr>
            <td>13</td>
			<td>Stage Updated</td>
			<td>`stage_updated`</td>
			<td>An event is generated when a contact's stage is updated in Zoho Marketing Automation.</td>
		</tr>
	</tbody>
</table>