---
title: "Benefits"
url: https://docs.catalyst.zoho.com/en/cloud-scale/help/authentication/user-management/users/benefits/
description: "User Management allows you to directly add end-users to your application and assign them custom roles"
last_updated: 2023-05-08T12:35:05Z
service: Cloud Scale
type: general
---

# Benefits

* Authentication provides an integrated space to manage application users and handle all end-user activities. The provision to handle user accounts directly from the Catalyst console, rather than creating additional solutions for it, is highly helpful and time saving. 

* Even if you have included a provision for users to create an account or reset their password from inside your application, you can still perform these activities quickly from the console for your convenience. 

* You can easily manage applications created for internal usage by your organization's members, or that are made accessible by request only using Authentication.

* You can create custom user roles for your end-users, and provide them with more specific permissions.